Comments Off on Three Things I Learned Refreshing My Website
Yes, I did finally finish my website.
I guess I shouldn’t tell you that the process took two years, because inability to finish projects isn’t one of my characteristics (seriously, ask my husband, once I start something, I have horrible tunnel vision and other things will be left undone).
No, this was more about the fact that when I scramble through all the customer journeys I’ve recorded, I found that I had a steady cadre of recurring, long-term clients who kept me busy and made it unnecessary for me to actively market.
Still. Not a best practice for a writing business…True this. So, I buckled down and refreshed it this past week. VOILA.
Here are three things I learned in the process:
There is a growing call for the AP to use/require diacritics (symbols such as accent marks, etc) for words/names such as Chavez. You’ll notice I use diacritics, because I understand the interplay between language and identity. (Well, you’ll notice if you explore my website, which I definitely think you should do.)
When you take on the occasional British client, you’ll inadvertently spell things very British-ly. So if you see any typos, go ahead and let me know.
Refreshing your website is an exercise in bolstering your self-esteem. Because, damn have I done a lot in my ten years of writing and communications consulting. One of my favorite clips that I had entirely forgot existed is the issue of Hispanic Executive magazine wherein I had three stories, including the cover. Good times. Here’s the PDF, if you’re interested.
So, yeah, feel free to poke around my little home here. I had fun building it.
GardenWall Publications is a boutique LLC, offering personalized creative communications services such as media, social and editorial work. Click here to see our mission statement.
For over 10 years, GWP LLC has been owned and operated by Allena Tapia, who provides the one-on-one lead for your project. A small team supports GWP with graphics, (native) translation services and administrative backup. Click here to learn more about the team.