Skills & Full CV

Key Characteristics:hispanic marketing detroit

  • Planner and goal setter with marked desire to contribute professionally
  • Service-minded and client-centric
  • Self-starter, motivated to produce
  • Driven learner, highly curious
  • Calm demeanor with ability to prioritize and manage multiple, competing demands
  • Adaptable and easy to work with
  • Quality-oriented with attention to detail
  • Proven critical thinking, analysis and conceptual abilities

Key Abilities:

  • Demonstrated strength in print and digital communications
  • Exceptional expertise in grammar, syntax and editing
  • Efficient production of publish-ready copy (grammar/structure/editorial)
  • Strong and engaging tone in both writing and editing practices
  • Ability to craft and shift voice/style according to audience and goal
  • Comfortable with informative, persuasive, emotive composition, etc.
  • Aware of both print and online publishing needs/environments
  • Excellent project management abilities in engaging teams, setting goals, budgets and deadlines
  • Superb crafting and/or amplification of messaging in pursuit of communication or organizational goals
  • Effective positioning of narratives and other communications across all media
  • Measurement of communications goals through metric data collection and analysis
  • Use of several tools available for data analysis in measuring effectiveness of communications
  • Fact checking, exhaustive research abilities
  • AP, APA, Chicago (16), MLA, house style
  • Content Management Systems, WordPress, Wiki platforms
  • CSS, HTML, XML markup
  • MS Office, Adobe, Acrobat, InDesign, InCopy, Photoshop, Canva and other print publishing platforms
  • SEO/SEM/Keyword research

Click here for Allena’s full CV in PDF.

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