Specializing in Latino audience and topics, and K-12/post-secondary content, GardenWall provides clear, concise copy for a variety of audiences. Ready to get a quote on your project or article? Allena@gardenwallpublications.com or 517-285-2081.
Print Magazines:
- Latino Leaders: former regular contributor to this monthly trade publication (PDF sample: SotomayorforLatinoLeaders, MayorDaleyLatinoLeaders, also interviewed DNC 2012 Keynote Speaker Julian Castro )
- Hispanic Executive, former regular contributor to this monthly trade publication (please email me for PDF samples, including several cover stories and features)
- Green Building and Design, former regular contributor to this monthly trade publication
- Bitch magazine, book reviews for this feminist quarterly
- PTO Today, “Spend, Save, Grow” (financial advice for Parent-Teacher Organizations)
- Adelante Forward, regular contributor and managing editor of this regional Latino magazine (PDF sample: MatamorosOrphanageAdelante)
- Positively, contributor to this print consumer magazine, general interest and how-to pieces (PDF sample: SleepforPositively)
- FAITH magazine internship, included editorial, sidebars, filler, research and one special feature
Web Content, SEO and Ezines:
- Huffington Post Parenting channel and Latino channel, regular blog contributor with access to “backstage” blogging area (view my profile)
- New York Times-owned About.com network, contracted writer for over 4 years
- Extensive and intense SEO and keyword training from the NYT’s About.com network
- MediaBistro.com, feature with original reporting for pay wall content area of this well known media website
- Women on Writing, regular contributor to this established webzine, includes research pieces, how-tos (samples: “Speak Your Truth,” “Manifest Magic,” “20 Questions with Pam Munoz Ryan“)
- Adoptive Families magazine, contributed to SEO and keyword overhaul on website articles
Marketing/Copywriting:
- Gale Cengage, several projects over the past 3 years, including content, articles and research
- Progress Michigan, ongoing contract for social justice pieces such as press releases, talking points, etc. (email for samples)
- Laureate Education, internal and external marketing documents
- Michigan State University, staff position with editorial, Web copy and marketing responsibilities (2006-07)
- Lansing Community College, staff position with marketing, PR and editorial responsibilities (2005-06)
- Conn Education sales copy
Curriculum and Assessments
- Educational Testing Service (ETS), rubric-based essay work
- Pearson Educational Management, rubric-based essay projects (multiple)
- ACT Work Keys Program, essay test creation
- Council on Aid to Education, rubric-based essay scoring
- FYI Learning, creation of two full courses, 30 lessons each, 60+ assessments, teacher’s guide
- Eisemann, curriculum and alignment to Texas and California state education standards
Book Credits:
- Bylines Writer’s Calendar, edited by Sylvia Forbes, Snowflake Press 2009 and 2011
- Finalist, Chicken Soup for the Soul, Family Matters
- In consideration: “Freshman Writing Feedback Workshops Using Facebook and Twitter” with Professional and Higher (publisher/packager)
Book/Other Reviewing:
- Kirkus Reviews, contractual reviewer, independently published titles and Spanish language titles
- Bitch magazine, contractual reviewer (feminist quarterly)
- New York Times-owned About.com Freelance Writing site, reviews of books and resources
- EBSCO, business book summaries
- Sacramento Book Review and San Francisco Book Review, book reviewer, nonfiction, modern lit, classics (1776 Productions) (PDF samples:Sample Book Review 1, Sample Book Review 2)
- Apex Book Promotion, reviewed nonfiction and fiction (multiple projects)
- The Webby Awards, International Academy of Digital Arts and Sciences (multiple years)
- Delos Literary Magazine, long fiction reviewer
Essays:
- Presenter, Society for the Study of Midwestern Literature, read “The Kidney Stone in the Bottle” (nonfiction essay category)
- “The Best-Laid Plans” finalist in Chicken Soup for the Soul, Family Matters
- “Who Owns Benny?” 2004 Honorable Mention in Michigan’s NOCIRC contest
- “I Believe in Strong Women” considered for NPR’s “For This I Believe” series
- “Follow My Lead” considered for the anthology “Professor, Can I Bring My Baby to Class?”
Professional Blogging:
- Huffington Post Parenting channel and Latino channel, regular blog contributor (see my profile at HuffPo)
- About.com Freelance Writing, landing page blog (since 2006)
- Working Mother magazine blogger (PDF sample: Blog Clip Working Mother Magazine)
- ParentingDiva.com, a division of the ADM network (long term)
- The Moderate Vegetarian, at DietDetective.com (long term)
- WritersUnbound, from the 451 Press Network (long term)
Travel Writing:
- In consideration with Mexico Tourisml Board- “Jewels of Michoacán; A Tour of the Ocampo”
- “The Top 10 Volunteer Travel Opportunities,” Matador Travel
Grant Writing and Non-Profits:
- Michigan Association on Problem Gambling, intern, grant writing & research, some PR responsibilities
- Michigan Association on Problem Gambling, brochure and rack card project
- Progress Michigan, ongoing contractual provision of talking points, news releases and other PR work
- Alliance for Immigrant Rights and Reform, through Progress Michigan, see above
- Michigan Organizing Project, through Progress Michigan, see above
- Michigan Alliance of Latinos Moving Toward Advancement, statement/speech preparation
